Ah, the call of the peaks! On catwalks this autumn-winter, Kim Jones, Director of the Louis Vuitton Man, under the direction of Marc Jacobs, the tone of a trend between high mountain and polar expedition, by drawing on his memories of a trip to the Kingdom of the Bhouthan, small landlocked country between the China and India in the massif in the Himalayas. Dressed in coats in cashmere speckled like the dress of the Snow Leopard, of canada goose jacket sale closed with carabiners to mountaineer, parkas and fur lined Hooded Jackets, these gentlemen are trimmed for chic hikes. Backpacks ski hats and sweaters with large meshes, boot hooks, complete these silhouettes. Wear in the mountains, and especially in the city.
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In a close enough register is also Hermes, animated by the theme of sport in 2013. Thus Véronique Nichanian comes in to refer to the panoply of the sexy ski instructor. And to revisit her sweaters to piping and ribbed reinforcements on the shoulders and elbows, his pants well adjusted time zones, or his big boots leather with cords of color as laces.
In Paris, the Canada Goose shop has doubled its area
On the same track, Guillaume Henry reinterprets knits with big twists and patterns of snowflakes for Carven. Not to mention Fendi, who virilise the fur using it for some après-ski jackets. “The mountain and skiing are themes that return easily in the men’s collections in winter, observes Tancred Lalun, Director of fashion in the spring. It is an inspiration with a sporty connotation which is both challenging for designers and reassuring for consumers. It conveys a notion of effort, something manly. Suddenly, men have the impression to get a look, an attitude, in addition to buy a Canada Goose parka or a down jacket Canada Goose.”
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Since a few winters, it is true that macadam and powder have never been as close. The streets of the big cities, we cross now very frequently these jackets and parkas originally designed to hit the slopes. And in posh resorts, more and more brands take their winter quarters in ushering in pop up store. Sign of the times, also houses various that Chanel, Ralph Lauren and Hugo Boss offer, also collections dedicated to the mountain or ski caps. But it is above all the success of Canada Goose which is the more remarkable. In early September, his Parisian store that is always full, summer and winter, doubled its area to accommodate all its collections – more rich and many.
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Rossignol remains a brand for active sports
In its wake, other labels come from the mountain or snow would like to get a place at the top. Thus of the Pyrenean Pyrenex, who did appeal to the creator Alexandre Vauthier in 2012 after having collaborated with Alexis Mabille on the occasion of the one hundred fifty years of the company in 2009. If feather jackets 40% of its 28 million of turnover (in 2012), this remains without comparison with the Canada Goose phenomenon.
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Another player in this universe, the Rossignol group, coming from far away: his debts were enormous when an Australian funds bought him in 2008 to Quiksilver. His approach was similar to that of Canada Goose. The label of ski had even done pioneer with its launch, in 2001, of a line in tandem with Jean-Charles de Castelbajac, then Pucci in 2005. “Today, the brand has returned to profit, explains Jean Holvoet, Director general Rossignol textile. We have a recognized expertise that is ours.
In fact, designers often rely on our expertise on the latest innovations in terms of ‘breathability’, lightness or impermeability of the fabric. «In addition, we just entrust our Ski Nordic line to the young designer Christine Phung, to make our outfits more feminine and more mode.»